Below you can download, in PDF format, the studies carried out by MediaPlanning and Sofres for Virtual AD on the economic value obtained using Anamorfic 3D advertising supports. These studies focus on the return on advertising obtained for these supports, which have been installed by our company at 18 ACB League courts for several seasons with the brands, ACB.com and El Corte Inglés.
In these studies you will be able to see the economic return generated by signs with any advertising message using our exclusive Anamorfic 3D system compared to conventional systems.
 VAD King's Cup - return (939 Kb) |
| VAD Corte Inglés - return (871 Kb) |
| VAD ACB League - return (355 Kb) |
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By way of summary, the main advantages are translated into:
- Double the advertising impact compared to a conventional board (12% of the value of a 20-second commercial for the Anamorfic 3D system compared to 6% obtained for a conventional advertising board).
- Approximately 1,000 seconds (16 minutes) average continuous presence on television per match per support.
- Very high return on investment.
